Building a Reputation

George Underwood finds it difficult to talk about his old friend David Robert Jones, alias David Bowie. In a radio interview, Underwood candidly shared stories of Bowie when they were children – Underwood was responsible for Bowie’s damaged but ultimately supercool eye injury that is a small, but iconic part of the legend and story of Bowie and his persona. What came across really authentically as Underwood recounted fond memories of a dear friend, was the enigmatic nature of Bowie’s enthusiastic and inquisitive mind, his wit, his magnetic character, his confidence and his energy, which were ever-present in an extraordinary life.

It will be no surprise to you to learn then that I have been a fan of Bowie for many years and his passing has left a deep impression on me: how can someone I had never met have such a hold on my emotions? I’m not alone it seems. In a strange way, I felt disappointed that so many other people were deeply affected too, mistaken in my selfish love that Bowie was all mine.

This effect is rare. Bowie represented a dream, a fantasy, a way of life that remained intact, right up and and even beyond his death. His reputation, for many people, remains intact. George Underwood, in one breath, felt traumatised and then relieved that he didn’t know that Bowie was close to the end. There was no slow close – we had no time to adjust. ‘Wham Bam Thank you Mam’, as Underwood remarked. This  has become part of Bowie’s legend.

How do you build your reputation?                                                                

So let’s be honest. Like Bowie, can you hold people’s attention and have them hanging on your every word? Or do they suddenly find they have to be somewhere else, or interrupt you mid-stream? Personal impact is important – no, it’s crucial for success not only personally but also professionally. If you want to influence people, be an effective leader and achieve great results then you need bags of impact. Where does it come from and how do you get more of it?

When you are confident you are free to be yourself

My experience in helping people to develop their personal impact has led me to recognise that the foundation of personal impact is self-confidence. We believe confidence isn’t about outward show, it’s about inner strength and self-belief. If you believe in yourself you will feel more confident. Beliefs are created and reinforced by experience and thoughts. The way you think about yourself has a profound effect on the impact you have on others. You can develop confidence by talking to yourself in a positive way, making positive pictures in your mind and acting as if you are confident by taking risks. If this doesn’t work, you may need the help of a coach.

When you are real you have impact

Being real is an important component of making a positive impact. People who are comfortable being themselves don’t feel the need to conform to the expectations of others and are often perceived as having presence.

Think of Bowie.

You can’t be authentic without inner confidence. People who are confident act naturally as they don’t feel the need to put on a mask. When your words and actions match, and that congruence is combined with confidence and conviction, you will have a magnetic personality that attracts people to you. Those who say one thing and do another rarely have impact, nor those who seek constantly to please and satisfy others.

When you have impact you have influence

Personal impact can be defined as ‘having an effect upon someone or something’. When you make an impact – positive or negative – people will react in some way. The secret of success lies in being aware of the impact you’re making on others then adapting what you do to get the result you want. You will be more likely to ‘hit it off’ with people when you match your communication style to suit the other person. When you make a positive impact you have a head start when it comes to influencing and persuading others to buy your ideas. You are more likely to persuade your boss to give you a raise or convince a customer that you can provide what they want when the impression you make is of a confident, genuine person who is ‘speaking their language’.

You need influence to be a leader

When building a reputation, whether we lead a team or not we are all leaders – personally responsible for the direction we’re heading, motivating ourselves and attaining our goals. Once you’re clear about where you want to go and how you will get there you are well on your way towards achieving it. Effective leadership is about walking your talk and practising what you preach. The more able you are as a leader the more influential you will become. When leaders create and share a compelling vision they inspire and motivate people. Visionary leaders think big and act with boldness. They know where they’re going and the kind of impact they want to make.

We can’t all be David Bowie. But all is not lost. We, too, can find ways to create his energy, inner-confidence, and curiosity for life.

OK – so we all know that ‘Engagement’ is the hot potato!

Why is it so darn hot? Engaged staff are more likely to:

• Perform better
• Stay in post longer
• Leave their post for positive reasons
• Deliver more
• Offer more discretionary service
• Provide more value per head
• Provide better customer service
• Maintain positive relationships at work
• Feel happier
• Have more energy
• Make better decisions
• Seek leadership rather than management
• Speak openly and positively about their employer (great PR!)
• Positively impact profit
• Attract other can-do people into the organisation
• Create a World-Class culture

Many companies have tried ‘everything’ to engage their people. They really, genuinely care about them and want them to flourish. Not just for the business, but because it feels great to know that the people working for them enjoy being there! I am personally so passionate about the power of people that I published a book on the subject and my business is dedicated to giving and getting best-in-class.

There is currently such a lot of noise in the market. A plethora of products and services. If you run a company of any significant size, you will likely have a steady stream of sales people beating a path to your door, ready to try to sell you the latest solution to engagement.

If so, I am looking for you. Inspired business leaders who really care about their people, really care about their business, have the power to make decisions and want to be the best, attract the best and keep the best. This isn’t about the latest idea. It is a measurable, tangible, quality programme. A game-changer that pays for itself in terms of people engagement and all its associated benefits.

To find out more, Send me a private message – lucy@theperformance.biz and I will commit to the following:

A free 60 minute consultation. (This is not a sales call. There is takeaway value in this time).

BTW – There is currently nothing on our website about this. We want to support YOU in becoming the FIRST, or an early adopter in your class in Europe and we will do everything to support you in MEASURING your success and MAXIMISING the PR potential for you that goes with it BEFORE it becomes mainstream.

I look forward to hearing from you.

The other day, I had the honour of taking part in an ‘interview practice day’ at the local senior school.

I met with outstanding individuals, who were able to field even the most difficult questions with sensible and thoughtful responses.

These young people represent our future generation.  Bright and talented, each of them filled with hope and desire and passion.  Their ambition is to carve out a path for their adult selves.  A path where they are valued and valuable, contributing in their own unique way to society.

These individuals are powered by their values and there is a genuine desire in all of them to make a positive difference in their corner of the World.

This is the third year that I have had this opportunity and each time, I am humbled by the grace and willingness of teenagers I meet.

My first year of interviews and I had the unusual experience of interviewing a ‘goth’.  Or so she said.  In fact, she looked far from it to me.  She was smartly dressed in a suit and wore sensible makeup, only betrayed by the fact that she approached my desk entirely without a smile – this being the only nod to her chosen identity.  We talked and she responded in a guarded fashion for a while and to be honest, it was a bit tricky to get much out of her at all.

I decided to ask about her hobbies.  This was when she shared her goth status with me.  I was interested to hear what it entailed.  She described her friends and the fact that they love nothing more than to attend special conventions in London.

As she chatted, she began to smile broadly and became engaging, a pleasure to speak to.  Then, with absolute unfettered delight she exclaimed “…and the best bit is the free hugs!”  “Free hugs?” I enquired, “What do you mean?”  The girl explained that there are several people at these conventions offering free hugs to anyone who wants one.

This was a very profound moment for me.  I had been invited in, briefly, to her world.  The one filled with love and camaraderie different to my own experience.  An unconditional acceptance between people brought together by their shared identity.

We went on to chat easily about her ambition to become a graphic designer and her passion for the subject.

At the end of the interview, the girl and I shook hands and this triggered the return of the mask.  Her smile once again gone, she walked away.  A goth in a suit.  And as I watched her leave I felt privileged.

That encounter gave me an insight rarely allowed and brought home to me so powerfully the human need that we all have inside us for acceptance and unconditional love, whatever identity we choose for ourselves, or circles we mix in.  She touched my heart.

Year 2 and again, I met outstanding teenagers, all doing their best and once again, opening themselves up to scrutiny and critique.  Laying themselves bare to the judgement of older, more experienced, (but not necessarily wiser) adults.

One girl stood out particularly.  Her trial interview was for a job in fashion.  When I asked about her interest, she said she had her own blog, which she used as the vehicle to share her fashion tips.  She already had over 300 followers.  Forward thinking for a school-girl in 2012.

This year, probably because of my own personal focus specifically over recent years, I was struck by the integrity of these young people.   And what I came away with has given me an even more urgent and determined impetus in my work.

Every young person I interviewed, as with each year beforehand, demonstrated a very clear and strong set of values.  They are respectful, committed and loyal.  They are interested in contributing to society in a positive way.  They measure their success and fulfilment by their ability to do a good job, whilst remaining firmly aligned to their values.

At one point during the day, I interviewed a boy interested in dentistry, so his practise interview was for the post of trainee dentist.  He showed great promise, was eloquent and very interested in the patient experience.  He described a day’s experience he’d spent recently shadowing a dentist at work.  In the feedback, however, he said he wasn’t entirely sure that he wanted to be a dentist, he might go into medicine instead.

I explained that in an interview, he should show the interviewer that this is the job he’s absolutely committed to and passionate about over and above any other.  His response?  “But that wouldn’t be true.”  I paused for a moment and then said to the boy.  “Integrity is important to you, is there another way to show your passion without compromising your values?”  Together, we came up with a solution.  He discovered that as a dentist, his  passion would be in giving people confidence through having a smile to be proud of.  This is his truth and he can be both passionate and congruent at the same time.

I am privileged in my work.  I am a communications specialist.  I observe people’s behaviour.  And I see it when a person’s values are compromised.  They feel it.  They feel the immediate stress and discomfort of their own misalignment and it creates both a physical and emotional reaction that is visible.

Yet, in the workplace, how many leaders, managers, colleagues take the time to look out for the misalignment of values?  How often are people told to do things that they feel personally uncomfortable about?

I believe that there is a spectrum.  At one end of the spectrum, we use language that can be misinterpreted.  As with my initial suggestion to the boy that it would serve him well to show his focus and commitment to the role of dentist.  Yet, how many leaders in business take the time to uncover what their staff are feeling and adjust their language accordingly?

At the other end of the spectrum, after years of overriding values again and again, we no longer know or care what our values are.  Hector Sants, Chief Exec at the then FSA during the banking crisis said in his Mansion House speech in October 2010:

“…It is crucial that we improve behaviours and judgements.  To do this we must address the role that culture and ethics play in shaping these.

“I believe that until this issue is addressed we will not be able to prevent another crisis of this magnitude from occurring again, and will never fully restore the trust of society in the financial system.”

Hector Sants and his team determined that years of erosion of values had occurred in the name of commercial success, to the point that in the financial sector at least, ethics had become a secondary concern in some organisations.  The consequences of which are still being felt across the globe several years on.

Just like an addiction, drink, drugs, gambling, food, sex, money – our bodies start out trying to tell us that we’ve had enough.  We get physical symptoms, we feel stressed, depressed, hungover, uncomfortable, anxious, sad, empty, alone.  Yet, rather than listening to our body, we press the override button for another ‘hit’ to make us feel better.  And we press it again, and again and again…  Eventually, our body no longer knows if it’s had too much or not enough, it is just in a permanent state of stress and wanting

We are, in the main, bringing up our young people to respect values and to act in alignment with their own.  Yet as adults, too many of us trample over our own values and the values of others on a daily basis, both at work and at home.

If asked, many adults would find it hard to articulate what their values even are, because so little attention is paid to them.  Indeed, if it wasn’t for bodies giving us physical and emotional symptoms, we would be none the wiser.  Yet, whether we know it or not, when we go against our beliefs and our values, we feel pain and so do our children.

That said, there is nothing more empowering than to come back into alignment with oneself.  It brings with it a clarity of purpose and freedom that can’t be found anywhere else and it is easier than one might imagine.

Call on 01932 888885, or email Lucy@theperformance.biz to book a consultation.